Search

Digital Decoded: Understanding how online marketing works is key for small businesses

PUBLISHED: 12:51 18 September 2017 | UPDATED: 16:43 19 September 2017

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

archant 2017

Search engine optimisation (SEO), a process to make sure customers find your business online, is a key tool in a small business’s digital marketing arsenal.

Understanding the basics isn’t difficult and can help your business turn marketing spend into customers. This is the advice of the digital marketing specialist who will be leading three seminars from media group Archant on digital skills.

The Digital Decoded sessions in Canary Wharf and Rainham will seek to explain some key elements of digital marketing and how these can be deployed to attract consumers at different stages of the purchase process.

According to Jamie Brown, Archant’s regional digital manager, SEO is always a hot topic in the digital marking community.

Mr Brown said: “SEO is a big subject for us because it can effectively ‘activate’ both online and offline marketing.

“If you have an advert on television or radio, on a billboard, or in a newspaper, one of the first things anyone does is go online to find out more. If a company is not visible, their spending on other advertising is much less effective.

“We see businesses spending hundreds of pounds not always getting the returns they need because the vital connection, their online presence, is effectively missing.

“It is about being found when someone puts your name into Google, but also being found when someone looks for what you sell.”

Mr Brown, who will be leading the Digital Decoded sessions, said the theory behind SEO is more straightforward than some experts make it out to be.

“This session will explain the context of SEO and why we need it and give advice on how to do it.”

The seminars are targeted at SMEs keen become more digital-savvy in their advertising.

The sessions will take place on Wednesday, October 4 at Ceme Conference Centre, Marsh Way, Rainham, RM13 8EU and on Thursday, October 5 at the Raddisson Blu Canary Wharf, 5 Fairmont Avenue, Canary Wharf, London, E14 9JB.

Two sessions take place each day, at 8.15am and 11.30am.

To book your free place visit archanthub.co.uk/digitaldecoded

Related articles

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Barking and Dagenham Post visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Barking and Dagenham Post staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Barking and Dagenham Post account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Barking and Dagenham News Stories

08:00

Letters, contributions and comments sent in from Post readers this week.

As a local GP I know only too well the pressures that the NHS faces both here and across the country at the moment.

Fri, 17:52

A Chadwell Heath drug baron who channelled £250,000 crack cocaine and heroin from London onto the sleepy streets of Great Yarmouth was jailed for eight years at Snaresbrook Crown Court today.

Fri, 16:46

Wondering what the weather has in store for us this weekend? Watch our three-minute Met Office video forecast.

Fri, 16:15

There will be no TfL Rail services this weekend as engineers continue carrying out track and station improvement works to prepare the line for Crossrail.

Fri, 15:26

More that 7,300 households have been caught without a TV licence across east London in the past 12 months, according to latest figures.

Fri, 07:00

Andy Ginn is associate pro vice chancellor of CU London, a subsidiary of Coventry University based at Dagenham’s old Civic Centre

Thu, 17:32

Mayor of London Sadiq Khan is coming to Dagenham - and residents are being given the opportunity to quiz him.

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read news

Show Job Lists

Competitions

Having a brand new kitchen is something that lots of people want but can only dream of. Sadly keeping up to date and making our living spaces as nice as they can be is a costly and incredibly stressful business. Even a fresh coat of paint makes all the difference but isn’t easy or quick.

Who wouldn’t love the chance to go on a shopping spree. Imagine being able to walk into a shop and choose whatever your heart desires without having to worry about how much it costs.

Digital Edition

cover

Enjoy the
Barking and Dagenham Post
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now