Search

Music video inspired by Pharrell song could sort out Barking and Dagenham recycling

PUBLISHED: 17:18 29 March 2017 | UPDATED: 17:18 29 March 2017

Barking & Dagenham College students have been making a film on recycling in the borough, as part of the council's Slim Your Bin campaign. Chris Thorne, Sam Dell, Cedric Mbous, Jack Mallett and Faraz Ahmed

Barking & Dagenham College students have been making a film on recycling in the borough, as part of the council's Slim Your Bin campaign. Chris Thorne, Sam Dell, Cedric Mbous, Jack Mallett and Faraz Ahmed

Archant

Catchy pop may not spring to mind when you consider where to ditch your yoghurt pot.

But students at Barking and Dagenham College will be trying to change that with a trash-deterring, recycling-recommending tune they believe can go viral when they launch it online next month.

Media student Chris Thorne has co-directed Snappy, what could be described as a trashy adaptation of Pharrell Williams’ hit Happy that includes lyrics such as: “Snap along if you feel that trash has another use.”

“I wanted to inject a sense of humour into it, I wanted to keep the atmosphere light – if people are laughing with you they are engaging with it,” the 30-year-old explained.

“You are far more likely to buy into something if you find it funny.”

One of ten students to create the three-minute video, the Barking-born media student used his knowledge of the area to scout out locations during pre-production.

“We though there should be landmarks people recognise in the film, so we’ve used Barking town centre and Barking town hall, as well as parkland in Dagenham,” he said.

Meanwhile media tutor Ewan Bruce takes on Pharrell’s lyrics, as bin lids are clapped down in time with the music. Shooting has only just finished for the film, which is being made in partnership with Barking and Dagenham Council as part of their Slim Your Bin campaign – with the hope of improving recycling rates and raising awareness of fines that can be imposed.

“I’ll be very excited to see what happens and if it goes viral,” admitted Thurrock resident Chris, who directed the film together with fellow student Haraz Ahmed.

“It’s all great experience,” he added. “I used to work in a warehouse but film has always been in my blood, it’s all been building up towards my dream.”

Related articles

Latest Barking and Dagenham Stories

Yesterday, 21:37

FA Cup: Dagenham & Redbridge 0 Boreham Wood 1

Yesterday, 17:00

Due to demand, organisers have added a second event day meaning it will take place on November 10 and November 11

Yesterday, 16:30

Dagenham & Redbridge striker Tomi Adeloye is looking to build on his goal in their 2-2 draw against Boreham Wood in the FA Cup as he hopes to start in the replay.

Scotland international is enjoying a renaissance at the Hammers under new boss Pellegrini

Yesterday, 14:00

Gale Street club took losing bonus point in defeat to local rivals

Yesterday, 11:00

Lakeside Hammers and Peterborough’s Championship play-off semi-final second leg will be restaged after consideration by the BSPA and Speedway Control Bureau.

Yesterday, 12:27

Council leader Darren Rodwell has welcomed new powers allowing local authorities to borrow more to build their own homes.

Yesterday, 09:00

Dagenham & Redbridge striker Tomi Adeloye says they need to be a tougher side if they want to start climbing up the National League table.

PROMOTED CONTENT

Everest Estates stress-free service guarantees a fixed income for your East London or Essex property every month, even if no one is currently living there. Here they talk about the scheme and explain how it can help you dodge common letting headaches.

Barking and Dagenham is home to Better Extreme, London’s largest indoor skatepark. Whatever your discipline, be it skateboarding, inline, BMX or scootering, there’s a challenge waiting for you.

Barking Sporthouse has a wide range of fun things to do with your children this summer

Newsletter Sign Up

Barking and Dagenham Post twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Show Job Lists

Education Promo

Digital Edition

cover

Enjoy the
Barking and Dagenham Post
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now