Essex Cricket reveal ground naming deal with Cloudfm
11:30 17 February 2017
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Facilities management company signs three-year deal to back county club
Essex County Cricket Club this week announced a new ground-naming partnership with facilities management company Cloudfm.
Cloudfm is a fast-growing and innovative facilities management company, Essex-based with forward-thinking and customer focused ideals.
They are seen as the perfect fit for the club going forward and have signed a three-year deal which will see The Essex County Ground completely rebranded and named The Cloudfm County Ground.
Derek Bowden, Essex Cricket chief executive, was delighted to see the partnership with Cloudfm secured and said: “Cloudfm have shown a real desire from the beginning to not only be a ground naming sponsor but to actively support us in our mission to delight members, supporters, players and our community.
“This is an excellent partnership for the club and will see a large-scale local business come on-board and be part of an exciting future for Essex Cricket.”
Jeff Dewing, Cloudfm’s chief executive officer, added: “This is an exciting new chapter for Cloudfm. It promises to be a deep and wide ranging partnership that stretches beyond sponsorship and supports Essex County Cricket Club both on and off the pitch.
“The partnership offers us a fantastic opportunity to link up with a well-known sporting partner. Our decision to sponsor the club is based on their strong links with the community, particularly in the development of facilities to encourage participation in cricket, including the women’s game, youth cricket and disability cricket.”
Essex head coach Chris Silverwood was also thrilled to see a long-term partnership secured, adding: “This deal is a testament to the hard work of the commercial department and provides the club with a secure platform to move forward from. Hopefully this is just the first piece of success in 2017.”
Graham Gooch, Essex Cricket club ambassador, added: “Partnerships such as these are vital for the club moving forward. Cloudfm have shown a great passion to be part of Essex Cricket’s future throughout the 18-month negotiation process. We are delighted to have them on-board.”