A pop up restaurant tackling fussy eating with play will open in Bethnal Green during the school holidays.

While the Play-Doh Restaurant of Imagination is not actually made of playdough, it is inviting children to make their dream meal out out of the stuff. 

Opening during half term holidays for one day on Friday, October 27, the restaurant has been created by toy brand Play-Doh off the back of research that found eight in 10 parents struggle with picky eaters on a regular basis.

The Play-Doh Restaurant of Imagination invites families to create pretend meals out of Play-Doh which will then be transformed into real-life meals.

Ensuring the kitchen can actually recreate the dishes, kids will use Play-Doh’s new Busy Chef’s Restaurant Playset which can create cookies, burgers, pizzas and a whole array of favourite meals.

The pop up’s chefs will then take the Play-Doh creations and transform them into edible and nutritious meals that aim to be colourful dishes that inspire children to try something new.

This idea is based on the finding that more than half of the parents involved in the research agree that their children are less picky when they help choose the meal, with nearly a third of parents claiming that involving kids in the preparation process is a positive experience.

The free but bookable restaurant will open during half term holidays for one day on Friday, October 27, with slots going at 10am, 12.30pm and 3.30pm.

Located in Bethnal Green in east London, the pop up is conveniently located near the Young V&A, which is currently hosting its inaugural exhibition.

Japan Myths & Manga pulls together pop culture, history and multiple artforms as it explores how legends and folklore have shaped art, design and technology over time, drawing connections and parallels between myths to a broad range of Japanese cultural icons such as Studio Ghibli, Pokémon, origami and even the kimono.

The Play-Doh Restaurant of Imagination is on Friday, October 27 at The Art House, 30-36 Pritchards Road, Bethnal Green E2 9AP.

Bookings are free and go live tomorrow at eventbrite.co.uk