It might be the season of goodwill, but not all traders are spreading the festive cheer and Barking and Dagenham residents are being urged to shop safely.

The council’s Trading Standards team wants residents to be aware of criminals taking advantage of shoppers with counterfeit goods during the festive season.

Fake gifts may seem like a bargain at the time are likely to be poor quality, with significant shorter lifespan than the legitimate product, and may not meet required safety standards.

Seemingly innocent-looking products might appear harmless but can have frightening consequences, with some containing harmful chemicals while others may not conform to fire safety standards.

Anyone caught selling illegal goods could be liable for a fine of up to £5,000.

Cllr Laila Butt, cabinet member for crime and enforcement said: “We want residents to enjoy Christmas and be safe but they should be aware of the dangers of counterfeit products and how to shop safely. “Counterfeit products may appear cheaper and look too good to be true, but could put people at risk.

“Our officers are on the frontline of consumer protection, working hard to support residents to take responsibility for themselves, their homes and their community and to make our borough a safe place to live, work and do business.”

For more information call 020 8215 3007 or email tradingstandards@lbbd.gov.uk.