Barking and Dagenham Council has launched a ‘Wall of Shame’ to identify culprits caught on camera committing fly-tipping.

Under the new initiative, launched in response to residents’ frustrations, members of the public are being encouraged to visit an online page and help find, name and shame people seen carrying out grime crimes on CCTV.

Once an offender has been identified, the council said it will take every measure necessary to ensure they are caught and prosecuted.

Leader of the council Darren Rodwell said: “We know residents are sick of their borough looking dirty.

“We’re getting on top of our street cleaning services to make sure we’re doing our bit, but we also want residents to play their part and take pride in where they live.

“No one wants a pile of rubbish dumped on their street and some places are getting fly-tipped week in week out. It’s not fair on residents living there.”

Fly-tipping alone is estimated to have cost the council a whopping £384,304 between 2016 and 2017.

Cllr Rodwell added: “Just recently our enforcement teams have dealt with over 3,000 grime crime cases to help clean up the borough, so that just gives an idea of the scale of the problem.

“The Wall of Shame is a way everyone can help do their bit. If you see someone you know doing something they shouldn’t, tell us anonymously.”

This is not the first initiative undertaken by the local authority to tackle unwanted rubbish in the borough.

This year, Barking and Dagenham became one of the first councils in England and Wales to be granted an injunction against the establishment of illegal encampments, which covers fly-tipping.

In the 18 months prior to the injunction, 41 illegal encampments were moved.

The council has also issued 1,317 fines for enviro-crimes, including 335 fines for littering, and dealt with 1,600 reports of eyesore gardens.

Several appeals are already live on the ‘Wall of Shame’. Residents who go online and recognise a guilty party are asked to call 0208 724 8898 or email eyesoreandpublichealth@lbbd.gov.uk quoting the reference number on the video.

To find out more, visit lbbd.gov.uk/residents/enforcement/wall-shame-appeals/