Barking runner face of new charity campaign
PUBLISHED: 10:31 13 July 2017
A runner from Barking is the star of a new charity video encouraging people to take part in a summer challenge.
Emdad Rahman is the face of Running Down Dementia, a campaign by Alzheimer’s Research UK which encourages people to run 100km and raise £100 for the charity.
Participants are asked to link their running app to the Running Down Dementia website where they can compete in virtual leaderboards.
Emdad, 41, took part in the campaign last year and frequently runs across the capital in his charity vest, spreading the message and posting pictures of his activities on social media.
The dad-of-three became passionate about the cause after seeing the devastating impact dementia has on families around both Barking and Tower Hamlets, where he works.
He also experienced dementia first hand when a relative was diagnosed.
Emdad said: “It was absolutely fantastic shooting this campaign video.
“For many years dementia has been ignored by large parts of our community and even now it is unfortunate that some people feel stigmatised by the terrible effect dementia has on their lives.
“I’m very proud to have played a small part in raising such wonderful awareness and the response from everyone has been beyond terrific.”
The civil servant, who was a Paralympic torch bearer in 2012, said that people who might find running such a distance difficult could “hop, skip or dance” their way to the target.
He was praised by Kenneth Foreman, sporting events manager at Alzheimer’s Research UK.
He said: “There are 850,000 people in the UK living with dementia. We need people from all walks of life getting out on the streets and talking about the charity’s pioneering work and the devastating effects of dementia if it is to be defeated.
“Emdad has been a wonderful advocate, championing Running Down Dementia and raising money along the way. We can’t thank him enough.”
To watch the video, visit bdpost.co.uk. To sign up, visit runningdowndementia.org
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