Barking and Dagenham was showcased as “London’s newest opportunity” at City Hall yesterday evening.

Politicians, business people and potential investors met at the offices of the Mayor of London to discuss what the borough has to offer in terms of regeneration, jobs, enterprise and housing.

It follows on from a meeting two years ago in the same venue when the council launched an investment brochure pitching the borough under the “newest opportunity” tagline.

Hosted by John Biggs, London Assembly member for City & East, Monday night was a chance to catch up with developers, property agents, leisure operators and other investors who are looking to expand or relocate.

Recent developments such as Barking Riverside and Barking Town Centre were touted as key investment opportunities, while the borough’s good value land, transport connections and manufacturing heritage were drawn upon.

Cllr Cameron Geddes, cabinet member for regeneration, said: “Barking and Dagenham has a proven track record of providing an affordable living and working conditions in a well connected location.

“The council has celebrated many recent successes including works to improve Becontree Heath Leisure Centre which has surpassed expectations for the number of visitors was a training venue for London 2012. Sanofi was launched as Businesseast and offers employment opportunities in the borough.”

At the meeting deputy council leader Rocky Gill introduced the guests, who numbered over 100, to the opportunities on offer.

Also in attendance were Dagenham MP Jon Cruddas and Graham Farrant, chief executive of Barking and Dagenham council.

Cllr Geddes added: “Barking and Dagenham is a ‘can do’ council that will work in partnership with companies who wish to locate here. We’re about getting things done for business and for local people. The event shows clearly that Barking and Dagenham really is a place to invest.”