Premier Inn hotel planned for Dagenham

A new 80-bed Premier Inn hotel and family pub will create close to 60 jobs in Dagenham.

Whitbread will open the hotel and two-storey Brewers Fayre pub/restaurant at Chequers Corner, in Chequers Lane and New Road, Dagenham.

The company’s plans also include landscaped gardens and a car park with 135 spaces.

Whitbread estimates 59 full-time jobs will be created.

Plans for the four-storey hotel and the pub, which will be built in an “L” shape, were approved at a planning committee meeting of Barking and Dagenham Council last Wednesday.


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The Brewers Fayre design has a neo-Georgian theme, says Whitbread, and looks to “imitate historically how the building may have evolved and extended over time,” giving it an “authentic feel”.

Features include white pillars at the entrance and bricked out windows.

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The hotel design is more contemporary, comprising of a “simple and unfussy” rectangular building, which will sit along New Road (A1306), while the pub will be located on the corner of Chequers Lane.

According to the application, the decision to lay the site in this manner was “very much influenced by the historic characteristics of locating public houses on prominent corners within the borough, such as the Eastbrook and Railway public houses”.

Whitbread says it will provide �108,000 to carry out resurfacing of surrounding pavements and �50,000 to fill a nearby, disused subway.

Residents living at 129 neighbouring properties were informed about the plans on August 19 this year.

The council received one response from a New Road resident who objected on the grounds of potential anti-social behaviour, noise, lack of privacy and that the development would undermine local businesses and devalue property.

An agent representing Whitbread at last week’s planning meeting, Mark Thackeray, assured members that the hotel and pub, which will be built early next year, would not lead any of the above problems.

He said: “Brewers Fayre is a family pub and restaurant and not a ‘boozer’.

“Most of the customers go there to enjoy a meal and not just to drink, so anti-social behaviour and noise will not be an issue. The hotel will be bringing people in to Dagenham who will no doubt spend money in the area and therefore boost local business.”

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