TOWIE star opens Dagenham Poundland
James Locke and store mascot Poundhound celebrate the opening of the new Poundland store - Credit: Professional Images/@ProfImages
TOWIE star James “Lockie” Lock offically opened a new Poundland store.
The TV heart-throb headed to the Heathway mall in Dagenham on Saturday to unveil the bargain store.
An all-day DJ set helped commemorate the opening while the first 100 customers each received a celebratory cupcake and a £5 voucher to spend instore.
Store mascot Poundhound also gave out freebies to customers throughout the day.
Martin Dawson, Poundland’s retail director, said: “The store has been transformed allowing us to bring the Poundland experience to Dagenham and providing amazing value to customers every day.”
You may also want to watch:
The shop was the 100th conversion from a 99p store to Poundland after the two companies merged.
The new Poundland will raise funds for Macmillan Cancer Support as part of the store’s national partnership with the charity.
Most Read
- 1 Watch the moment Dagenham man attacks police officer with sword
- 2 Vaisakhi observed with ceremony at Barking Town Hall
- 3 Fines for Havering landlords who put Dagenham tenants 'in danger'
- 4 Meet the singer drawing global audiences to her Barking living room
- 5 Images released of man in connection with robbery on train from Barking
- 6 Survey asks women where they feel unsafe in Barking and Dagenham
- 7 Street food market coming to Barking as lockdown continues to ease
- 8 'Terrifying' CCTV footage shows vandals take axes to cars of NHS workers
- 9 RSPCA appeal over video of dog 'carried' by collar in Dagenham
- 10 Barking fishmongers shut down by council after Covid-19 safety warning
