TOWIE star opens Dagenham Poundland

James Locke and store mascot Poundhound celebrate the opening of the new Poundland store

James Locke and store mascot Poundhound celebrate the opening of the new Poundland store - Credit: Professional Images/@ProfImages

TOWIE star James “Lockie” Lock offically opened a new Poundland store.

The TV heart-throb headed to the Heathway mall in Dagenham on Saturday to unveil the bargain store.

An all-day DJ set helped commemorate the opening while the first 100 customers each received a celebratory cupcake and a £5 voucher to spend instore.

Store mascot Poundhound also gave out freebies to customers throughout the day.

Martin Dawson, Poundland’s retail director, said: “The store has been transformed allowing us to bring the Poundland experience to Dagenham and providing amazing value to customers every day.”


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The shop was the 100th conversion from a 99p store to Poundland after the two companies merged.

The new Poundland will raise funds for Macmillan Cancer Support as part of the store’s national partnership with the charity.

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