TOWIE star opens Dagenham Poundland
James Locke and store mascot Poundhound celebrate the opening of the new Poundland store - Credit: Professional Images/@ProfImages
TOWIE star James “Lockie” Lock offically opened a new Poundland store.
The TV heart-throb headed to the Heathway mall in Dagenham on Saturday to unveil the bargain store.
An all-day DJ set helped commemorate the opening while the first 100 customers each received a celebratory cupcake and a £5 voucher to spend instore.
Store mascot Poundhound also gave out freebies to customers throughout the day.
Martin Dawson, Poundland’s retail director, said: “The store has been transformed allowing us to bring the Poundland experience to Dagenham and providing amazing value to customers every day.”
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The shop was the 100th conversion from a 99p store to Poundland after the two companies merged.
The new Poundland will raise funds for Macmillan Cancer Support as part of the store’s national partnership with the charity.
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