Musicians Tinie Tempah and Eliza Doolittle have joined forces with Transport For London to encourage teenagers to be safe on the roads this spring.

Now in its eleventh year the campaign “Don’t Let Your Friendship Die On The Road” reminds teenagers to ‘look out for their mates’ while they are out and about.

2009 road casualty figures revealed 18 per cent fewer teenage deaths or serious injuries on the Capital’s roads with 301 teenagers (aged 13-19) killed or seriously injured, compared with 367 in 2008. Overall the number of teenagers killed or seriously injured has fallen by almost 55 per cent since the campaign started in 2000.