Search

Dagenham bites back after Hilton Hotels mocks area in Tube adverts

PUBLISHED: 16:00 07 June 2018

No Dubai please, we're Dagenham. Picture: Be First

No Dubai please, we're Dagenham. Picture: Be First

Be First

Barking and Dagenham Council’s regeneration arm has returned fire at Hilton Hotels for mocking the area in adverts placed on Tube trains.

The luxury hotel chain ran adverts that read: “Next Stop Dagenham East,” with Dagenham East crossed out and “Dubai” scawled across a picture of the Gulf city’s skyline.

In response, the council’s regeneration firm, Be First, released an advertisement of its own showcasing the ‘Hollywood-style’ film studio being built in Dagenham.

The riposte, a parody of Hilton’s original ads, replaced “Dagenham East” with the multimillion-pound studio, dubbed “Dagwood”.

“It will soon be a destination for movie moguls, film stars, and hotels (perhaps, even a Hilton),” it read.

Pat Hayes, Be First’s managing director, said: “We saw this as a great opportunity to come back with a bit of humour with our cheeky advert, which shows why Dagenham is fast becoming a dynamic part of London.”

“Dagenham used to be famous for footballers, factories and Fords,” he added. “Now the area will be famous for films.”


If you value what this story gives you, please consider supporting the Barking and Dagenham Post. Click the link in the orange box above for details.

Most Read

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Most Read

Latest from the Barking and Dagenham Post