Music video inspired by Pharrell song could sort out Barking and Dagenham recycling
PUBLISHED: 17:18 29 March 2017 | UPDATED: 17:18 29 March 2017
Catchy pop may not spring to mind when you consider where to ditch your yoghurt pot.
But students at Barking and Dagenham College will be trying to change that with a trash-deterring, recycling-recommending tune they believe can go viral when they launch it online next month.
Media student Chris Thorne has co-directed Snappy, what could be described as a trashy adaptation of Pharrell Williams’ hit Happy that includes lyrics such as: “Snap along if you feel that trash has another use.”
“I wanted to inject a sense of humour into it, I wanted to keep the atmosphere light – if people are laughing with you they are engaging with it,” the 30-year-old explained.
“You are far more likely to buy into something if you find it funny.”
One of ten students to create the three-minute video, the Barking-born media student used his knowledge of the area to scout out locations during pre-production.
“We though there should be landmarks people recognise in the film, so we’ve used Barking town centre and Barking town hall, as well as parkland in Dagenham,” he said.
Meanwhile media tutor Ewan Bruce takes on Pharrell’s lyrics, as bin lids are clapped down in time with the music. Shooting has only just finished for the film, which is being made in partnership with Barking and Dagenham Council as part of their Slim Your Bin campaign – with the hope of improving recycling rates and raising awareness of fines that can be imposed.
“I’ll be very excited to see what happens and if it goes viral,” admitted Thurrock resident Chris, who directed the film together with fellow student Haraz Ahmed.
“It’s all great experience,” he added. “I used to work in a warehouse but film has always been in my blood, it’s all been building up towards my dream.”