Viewers have been reacting to the newest Channel 4 game show hosted by Bradley Walsh with many branding it as “ironic”.
Million Pound Shot was broadcast on Channel 4 yesterday (Sunday, November 1) at 9pm after gaining lots of interest on social media.
The show was described as having a “huge twist” and would offer viewers a “night of drama unlike anything he’s [Walsh] hosted before”.
Million Pound Shot gave three contestants the opportunity to win up to £1 million but by gambling their own money.
The irony of Channel 4's Million Pound Shot being an elaborate anti-gambling stunt. This is the same channel that signed a 14 month sponsorship deal with Paddy Power for First Dates. Perhaps the biggest gamble is trying to explain that one. 🤣
— Chuck Thomas 📺 (@chuckthomasuk) November 1, 2026
Fans share mixed reviews on Bradley Walsh’s new game show
One of the show’s contestants, Reece, said he had been struggling financially and could only spend £1,700.
As the game progressed, he ended up gambling over three times that amount.
It was soon revealed that Million Pound Shot was not a real game show but rather a show about the dangers of gambling.
Many people took to social media after the big reveal and praised the show by calling it “brilliant”.
One person said: “Wow that gambling show on C4 with Bradley Walsh was brilliant but scary.
“I smelt a rat straight away and it put the point over perfectly.
“Online gambling virtual/casino & slots, the biggest con of all.”
Another person wrote: “Absolutely brilliant”.
Other people have branded the show “ironic”, as Bradley Walsh’s other game show, The Chase, is sponsored by a bingo site.
One person wrote: “The irony of Channel 4's Million Pound Shot being an elaborate anti-gambling stunt.
“This is the same channel that signed a 14 month sponsorship deal with Paddy Power for First Dates.
“Perhaps the biggest gamble is trying to explain that one.”
Another person said: “The million pound shot.
“Wonder if Bradley felt hypocritical considering he hosts a quiz show sponsored by a bingo/gambling company and their current incentive is deposit £10 and get 100 free spins.”
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A third person said: “There's a deep irony in Bradley Walsh talking about gambling companies when The Chase is sponsored by, erm... a gambling company.”
Newsquest has contacted Channel 4 for comment.
What did you think of Channel 4’s Million Pound Shot? Let us know in the comments.
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