Shoppers eager to snap up a bargain were ready and waiting when a new Lidl opened in Dagenham this morning (July 8).
The supermarket in Whalebone Lane South welcomed customers for the first time at 8am, following a ribbon-cutting ceremony with the help of children from Furze Infant School in Chadwell Heath.
The first customer through the door, Olukemi Adebayo, was presented a bouquet of flowers by store manager Chris Pawson.
Others who were waiting outside when the store opened were applauded by staff and school children as they entered.
When the opening date was announced last week, Lidl GB regional head of property Colin Rimmer said: “We are delighted to be able to create more jobs and investment opportunities in the area and look forward to welcoming everyone to our new store.”
Opening hours are 8am to 10pm from Monday to Saturday and from 11am to 5pm on Sundays.
The store joins nearby Lidl locations in Heathway, Longbridge Road and Grove Farm Retail Park.
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