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Personal touch from Brian

PUBLISHED: 16:50 25 April 2008 | UPDATED: 10:16 11 August 2010

Brian at work

Brian at work

A DAGENHAM businessman is hoping that the personal touch will win him Retailer of the Year in the upcoming business awards. Launched in February by Barking and Dagenham Enterprise, the awards, which are the first of their kind in the borough, aim to

A DAGENHAM businessman is hoping that 'the personal touch' will win him 'Retailer of the Year' in the upcoming business awards.

Launched in February by Barking and Dagenham Enterprise, the awards, which are the first of their kind in the borough, aim to celebrate the most pioneering, market driven and successful businesses in the area.

ABS Embroidery, located in Warrington Road, Dagenham, is a one-man embroidering factory which boasts that no job is too small.

As owner, Brian

Bilverstone puts it, the work is undertaken in the shop 'from cradle to grave.'

By this he means that none of the work is outsourced, and that every stage of the process is carried out by him personally.

He said: "My business is special because I offer a personal service tailored to the needs of each individual customer.

"Clients might come to me with just an idea, and I will work with them until we get it right. At other times they know exactly what they want.

"Then I do the embroidering and send them out myself."

Brian established the business on January 1, 2004, and says that it is just the right size for him at the moment.

He has plenty of work to keep him busy, while ensuring that customers still receive a personal service from him.

He said: "I deal at the more specialised end of the market, and leave the big orders to the larger companies with more machines."

When asked what was the strangest thing he had ever been asked to embroider, Brian laughed: "I was asked to do a couple of girls' thongs once.

"They had a Union Jack on them with the writing 'A Brit of Alright ' - but I didn't ask what they were for!"

Brian is also proud of his claim that he has a 100 per cent success rate when it comes to meeting urgent deadlines.

He said: "If I won the business award it would be great in terms of publicity, but not only that - it would also be nice to show that I've really achieved something over the last four and a half years.

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