With dog attacks rising over the summer holidays, the Royal Mail is launching a campaign to encourage responsible ownership.

Dog Awareness Week, which begins today, seeks to raise awareness of attacks on delivery staff.

Around eight postmen and women are attacked by dogs every day in the UK, and the number of attacks rise by a quarter during the school holidays.

Last year, 21 delivery staff were attacked by dogs in the RM postcode area.

Tony Fox, Royal Mail’s Regional Operations Director, said: “Dog Awareness Week continues to go from strength to strength raising awareness of the problems of dog attacks and the problems our postmen and women face when they are delivering the mail. “However, last year there were still too many incidents in the RM postcode area and we need to reduce this number further as even one dog attack on our people is one too many.”

A Dog Awareness Week postmark will be applied to all letters until Saturday.