The Goods: Live Hard, Sell Hard (15)

A CREW of fast-talking, hard-living mercenary car salesmen are hired to save a failing small-town dealership in THE GOODS: LIVE HARD, SELL HARD (15), the new comedy from the makers of Talladega Nights and Step Brothers. Got a lot full of used cars you

A CREW of fast-talking, hard-living mercenary car salesmen are hired to save a failing small-town dealership in THE GOODS: LIVE HARD, SELL HARD (15), the new comedy from the makers of Talladega Nights and Step Brothers.

Got a lot full of used cars you can't sell? Call Don "The Goods" Ready.

A rock star in the used car business, Ready (Jeremy Piven) is a boozing, stripper-loving cowboy who can't sit still long enough to put down roots.

Along with his colleagues Jibby Newsome (Ving Rhames), Brent Gage (David Koechner) and Babs Merrick (Kathryn Hahn), he can guarantee a car sale unlike any other.


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Producer Chris Henchy explains why he wanted Piven for the lead role: "I worked with him on Entourage (the TV series in which Piven plays Hollywood agent Ari Gold).

"He is the perfect kind of guy - he's got that charismatic way of leading the troops into battle. We wanted them to go into the car dealership as if it was a battlefield. You know: All is fair in love and war and car sales.

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"Then we surrounded him with guys who had very different points of view and different ways of delivering jokes and different styles of jokes."

And Piven says: "It's a total ensemble comedy. It's a romp like no other. We didn't do anything halfway.

"We totally committed to it, so it's a ridiculous, mad, fun journey. Every day something funny and twisted went on.

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