West Ham United has reaffirmed its commitment to accessibility and inclusion.
The club marked Purple Tuesday, a global movement focused on improving accessibility, with a special event at its London Stadium Store, welcoming young adults with additional needs from New City College in Epping.
The visitors enjoyed a behind-the-scenes look at the store’s matchday operations and took part in interactive activities, including making personalised keyrings.
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Matt Jarvis, former West Ham player and ambassador for the club’s Disabled Supporters’ Association (DSA), said: "We’ve been showcasing how well the club and DSA come together to champion accessibility, togetherness and making sure everyone feels included, this morning has been a perfect example of that."
He also praised the club’s ongoing efforts, adding: "It makes me immensely proud to be the ambassador for the DSA and to promote the incredible work they are doing to make matchday’s accessible for everyone."
DSA co-chair Cathy Bayford welcomed the opportunity to engage new visitors and highlight hidden disabilities.
She said: "I am proud of what the club are doing, they have totally embraced what the DSA are trying to achieve, we’ve really seen year-on-year progress within new facilities and provisions introduced to make football at West Ham United fully inclusive."
Jackie Ferdinand, West Ham’s director of safeguarding and inclusion, said: "Today's visit by students was a valuable opportunity for two-way learning. The young people gained insight into how the club's retail operation works, while we benefited from hearing their experiences, observations and perspectives as supporters and stakeholders."
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