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View from a comedian: Bond film may need to change its title

PUBLISHED: 08:30 18 October 2020

Steve Allen is worried about the state of the film industry.

Steve Allen is worried about the state of the film industry.

When I was working on Time 107.5 one of my favourite things to do after my show was go to the cinema. I remember seeing all the Star Wars films as soon as I got off air.

I was saddened to hear about the state of the film industry. The Cineworld cinema chain is set to shut its screens and other chains are in trouble too.

During the first lockdown we couldn’t go to the cinema, so many big titles were held back. You can’t release a movie when no-one could go to see it.

The most famous case of filmic delay was the new Bond film. It’s called No Time To Die, which is a really unfortunate title during a pandemic. It would have been insensitive to release it as the numbers were peaking.

Since then the cinemas have been allowed to reopen but with social distancing and with the audience wearing masks.

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That will have hit the cinemas’ bottom line.

Not the social distancing so much – not every screening was a sell-out – but the masks.

If you’re wearing a mask you can’t nibble on popcorn and drink a cola, and at £15 for snacks that is clearly where the cinemas made their money. The final straw came when the Bond film was delayed yet again.

Is it because the second wave is also a bad time for a film with that title? Just rename the film, guys, or you’ll never get to release it.

It would be a shame to lose this institution. The cinema is a place we can go to escape for a while, to laugh and to cry.

It was Star Wars: Revenge of the Sith I cried at. I remember blubbing: “That’s two hours twenty-six minutes I’ll never get back.”


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